BRAND STRATEGY

In today's increasingly competitive market, a strong brand strategy is essential for success.

I'll help you develop a comprehensive plan that includes a competitive analysis, brand or product positioning, value proposition, strategic pillars and a comprehensive go-to-market strategy.

Together, we'll identify what sets your brand apart from the competition and create a messaging framework that resonates with your target audience.

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BRAND DEVELOPMENT

Your brand has one shot to create the right first impression with your target audience.

I’ll work with you to formulate a full-scale brand identity, brand voice and brand values that resonate with your target audience, build trust and set you apart from the crowd.

I can manage your in-house creatives to get the job done, or tap my own tried and true design specialists to get the job done.

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BRAND & MARKETING TALENT

Your brand is only as strong as the team that manages it.

Whether you need to build, grow or train your brand and marketing team, I’ll own the process and lead execution on your behalf.

I’ll strategically design or audit your brand and marketing function and define your functional talent strategy. Once you’re ready to hire, I’ll source and screen candidates and help you onboard the right fit.

Already have a team in place that just needs a tune-up?

I’ll take them under my wing, evaluate their training needs and get them on the right track to boost their performance.

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CAMPAIGN MANAGEMENT

You need to activate your brand in support of a specific, short-term business objective.

Whether it’s an internal employee engagement campaign, community awareness programme or promotional sales effort (or anything in between), I have the skills and experience to help.

I’ll lead the initiative from conception to flawless execution, including creative direction, briefing, scripting, project management on photo and video content production and content calendarisation and deployment.

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AGENCY MANAGEMENT

There’s a point in every business’ growth journey when they need the support of a full-scale or specialist marketing agency to enable a transformation.

I’ll partner with you to develop and issue your RFP, guide you through the selection and review process, and be your acting Marketing Director - the liaison between your company and the chosen agency - for as long as required to achieve your marketing objectives.

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AD HOC SUPPORT

We know that one size seldom fits all. If you need expert help with a one-off project or a unique set of brand or marketing needs, contact me today, and let’s discuss how we can work together.!

mansour@april.co.uk
+44 7961 645523

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HOW WE CAN WORK TOGETHER